The impact of tone on your job application success

Do you believe in the saying: “It’s not what you say, it’s how you say it?”

Applying for a job involves more than just tossing in your qualifications, sometimes it really is about how you say it. Let’s talk about tone and how this not-so-secret weapon can elevate your application game, why your tone matters, and how it can be the key to snagging the job of your dreams. 

In a world where every word counts, here’s how you can strike the right tone at every step of the application process.

During resume and cover letter writing

Sending in your resume and cover letter is the company’s first impression of you, you have to make it count. Here are a few things to keep in mind when sending in your career highlights and why you want the role you’re applying for.

  • Make it meaningful, but professional. Speak like you but with a touch of executive flair. It’s about blending professionalism with a hint of personality.
  • Share your wins, but make it tangible. Numbers and achievements matter, so let them shine without drowning in a sea of words.
  • Confidence is crucial, but so is humility. Talk up your achievements, but let them know you’re a team player too. 
  • Keep it crisp. Executives don’t have time for lengthy narratives Your words should be a power-packed punch, conveying competence and clarity.
  • Read your tone like a conversation, ensuring it reflects both authority and approachability.

Well-Maintained LinkedIn Profile 

Nowadays, LinkedIn profiles aren’t just a site you create once and leave it alone. They’re virtual resumes and calling cards that you have to constantly edit. 

Start with a killer elevator pitch for your headline and summary. Spotlight your role and add a dash of your unique essence. Strike a balance between professionalism and a genuine tone; after all, being an executive doesn’t mean sounding like a corporate robot. Your experience section is like prime real estate, so list your achievements, but keep it punchy.

Keep your profile updated, but don’t overwhelm it with constant overhauls either. Freshen it up regularly, highlighting new achievements or projects. 

Email Correspondence

Navigating email communication as an executive demands finesse without unnecessary fluff. Executives know that emails should be crisp and straight to the point while injecting a touch of your authentic voice. Start with a polite greeting, dive into your application, and wrap it up without unnecessary details. 

Let your words reflect the powerhouse executive you are. Emojis are also a big no-no when it comes to looking professional.

Interviews and Following-Up

Congratulations, you got called down for an interview! This is where you really have to show that you can assimilate well in the company by striking the right tone with your possible subordinates, hiring managers, and colleagues. Here are a few things to remember:

Authentic Interview Tone

Start strong with a confident yet approachable demeanor. Your experience speaks volumes; let your tone exude competence while keeping things conversational. When discussing achievements, let the numbers do the talking as well. Quantify your impact to demonstrate not just what you’ve done but the tangible results of your efforts.

Strategic Follow-ups

After the interview, send a concise yet appreciative thank-you email. Express gratitude for the opportunity, reiterate your interest, and briefly touch on a key point from the discussion. A well-timed email expressing ongoing interest can keep you on their radar without coming across as overly eager. It’s about staying top of mind without being intrusive.

Maintain Professional Excitement

Throughout the process, maintain a level of professional excitement. Let them know you’re genuinely enthused about the potential collaboration without veering into overly casual territory.

Handle Delays Gracefully

If there are delays in the process, handle them gracefully. Send a polite email expressing understanding and reiterating your eagerness for updates.


As an executive, your unique blend of experience and personality is your greatest asset. By maintaining a tone that reflects both competence and genuine enthusiasm, you elevate not just your qualifications but ultimately who you are.